China, September 10, 2020 – ams AG (SIX: AMS), a leading global provider of high-performance sensor solutions, announced that with its active noise cancellation (ANC) device AS3460 & Olufsen’s latest flagship headphones deliver an exceptional Noise Cancelling (ANC) experience. Bang & Olufsen is a luxury audio brand known around the world for outstanding audio technology, providing consumers with solutions for a variety of occasions and needs, such as commercial, home, car, computer audio and other high-end consumer electronics.

“We believe that users of headphones and earbuds should ‘hear what they want to hear’,” said Wim Renirie, vice president and general manager of the Accessories and Wearables Solutions business unit at ams. ams is part of Bang & Olufsen A long-term technology partner, this design win further demonstrates the excellent performance of the AS3460 Active Noise Cancellation (ANC) device, which can manage ANC and auditory enhancement for better sound transparency.”

  No need to sacrifice performance

During its 95 years of development, Bang & Olufsen has developed unique designs and innovative technologies to continuously enhance the user experience. The company has always been committed to creating products that push the boundaries of audio technology, and the strong cultural atmosphere built on this keeps the company at the forefront of audio innovation. Launched to celebrate the company’s 95th anniversary, the H95 over-ear headphones feature advanced active noise cancellation technology for Bang & Olufsen’s signature sound quality. Among other benefits, Natural Transparency mode allows the user to hear the surrounding sounds, and the volume controls are seamlessly adjusted by turning the wheel, making it easy to adjust the amplification to the desired level of precision.

Bang & Olufsen strives to ensure that each of its products uniquely combines great sound, timeless design and unparalleled craftsmanship. Bang & Olufsen’s innovative audio products are known to use advanced technology and high-quality materials and components, and are sold all over the world. ams is Bang & Olufsen’s preferred digital ANC partner for its market-leading innovations in audio sensing technologies such as ANC.

  ams Auto Preset Technology Helps Enhance End User Experience

The digital auditory enhancement engine provides a platform for the automatic preset selection (APS) function of ams ANC product AS3460. With APS audio technology, manufacturers such as Bang & Olufsen can develop differentiated features that configure and optimize the required noise reduction parameters for different types of ambient noise.

Thanks to a dedicated digital signal processor developed by ams in the Digital Hearing Enhancement Engine, which enables smooth switching of functional modes, manufacturers can develop new types of headphones and earbuds – automatically switching modes based on the type of noise detected, so that they can be used in any environment. Provides the best noise reduction performance. When switching between different preset modes, AS3460 will automatically fade in and out, ensuring that users continue to experience high noise reduction performance without being aware of the switch.

By delivering an exceptional audio experience, ams’ proven technologies, such as APS and Adaptive Leakage Compensation (ALC), help enhance the consumer experience with headphones or earbuds.

 Why choose ams?

ams has a long tradition of continuous breakthroughs and innovations in the audio field, and the introduction of technologies such as hearing enhancement is in line with ams’ traditional style. For over a decade, noise-cancelling headphone manufacturers have used ams’ ANC solutions to maintain leadership in noise-cancellation depth, bandwidth, and ultra-low power consumption. ams is also committed to providing earphone manufacturers with the expertise and experience to optimize the acoustic, mechanical and electrical performance of their product designs, thereby strengthening their market position.

In 2016, ams acquired Incus Laboratories, thus possessing a new digital audio technology, and then possessing both digital and analog technology killers. The Hearing Augmentation Engine platform is the result of this acquisition, leading to features such as ALC and “Hear What You Want”.

  About ams

ams designs and manufactures high-performance analog sensor solutions. The company’s vision is to create a perfect world by providing seamless interaction between people and technology through sensor solutions. High-performance sensor solutions from ams drive applications that require small form factor, low power consumption, high sensitivity, and multi-sensor integration. The company provides products including sensor solutions, sensor ICs, interfaces and related software to customers in the consumer, communications, industrial, medical and automotive markets. Headquartered in Austria, ams employs approximately 9,000 people worldwide and serves more than 8,000 customers worldwide. ams is listed on the SIX Swiss Exchange (ticker symbol – SIX: AMS).

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